A handwoven rug is a long-term piece. With basic care, a wool rug lasts 30+ years; a jute rug 10–15. The right care routine isn't complicated, but the wrong one can wreck a rug in a single afternoon. Here's exactly what to do, by material.

The four universal rules (every material)

  1. Vacuum weekly. Dust and grit are what wear a rug down — the fibres get ground against each other and break. Vacuuming is the single most important thing you can do.
  2. Rotate every six months. Sun fades one side; foot traffic wears another. Rotating evens both out.
  3. Spot-clean spills immediately. The longer a stain sits, the deeper it sets. Blot, never rub.
  4. Use a rug pad. A felt-and-rubber pad doubles your rug's life and prevents slipping.

Wool Rugs

Wool is the most forgiving material to care for — the lanolin in the fibres naturally repels stains.

Daily / weekly

  • Vacuum once a week with the beater bar OFF. The beater bar pulls fibres loose and accelerates shedding.
  • Don't worry about shedding in the first 3–6 months — it's normal and stops on its own.

Spills and stains

  • Blot immediately with a clean white cloth or paper towel. Never rub — rubbing pushes the stain deeper.
  • For stubborn spots: mix 1 teaspoon mild dish soap with 1 cup cool water. Dab onto the stain, blot dry.
  • Never use bleach, ammonia, or alkaline cleaners. They strip the lanolin and leave permanent dye damage.

Deep cleaning

  • Professional cleaning every 2–3 years (or after pets/kids accidents). Look for a wool-certified cleaner who uses cold water and pH-neutral solutions.
  • Avoid steam cleaning — the heat can shrink wool by up to 20%.

Jute Rugs

Jute is the trickiest natural fibre to care for because it cannot be wet-cleaned. Here's the routine.

Daily / weekly

  • Vacuum weekly with beater bar OFF, paying extra attention to the edges where dust collects.
  • Shake the rug outside every few months to dislodge embedded grit.

Spills and stains

  • Never use water on a jute rug. Water leaves permanent dark stains as the natural fibres absorb it unevenly.
  • For dry spills: vacuum or scrape up with a spoon.
  • For wet spills: blot with a dry cloth IMMEDIATELY. Place a stack of paper towels on the spot, weighed down by a heavy book, and leave overnight to wick moisture out.
  • For oil or grease: cover with cornstarch or baking soda, leave for 30 minutes, then vacuum.

Deep cleaning

  • Use a stiff-bristle brush dry, working in the direction of the weave.
  • For odours: sprinkle baking soda, leave for an hour, vacuum thoroughly.
  • If a jute rug gets badly stained, it cannot be wet-cleaned and may need replacing — which is why we recommend jute for low-spill living rooms, not dining rooms or kids' rooms.

Cotton and Kilim Rugs

Cotton flatweaves are the easiest to care for — many are machine-washable.

Daily / weekly

  • Vacuum weekly. Cotton kilims handle a beater bar better than wool but still wear faster with one — off is gentler.
  • Shake outside or hang on a line to refresh.

Spills and stains

  • Blot immediately with cold water and mild detergent.
  • For tougher stains, smaller cotton rugs (under 5 × 8) can go straight in the washing machine on cold, gentle cycle, no spin. Air dry flat.
  • Larger or wool-blend kilims should be spot-cleaned only.

Deep cleaning

  • Wool kilims: professional clean every 2–3 years.
  • Cotton flatweaves: hand-wash in a tub with mild detergent every year if heavily used.

Hand-knotted Rugs

Hand-knotted wool and silk are the most valuable handwoven rugs and deserve professional care from the start.

  • Vacuum weekly with beater bar OFF.
  • Rotate every 6 months.
  • Professional cleaning every 2–3 years — choose a specialist who hand-washes (not machine).
  • Repair any small unraveling at the edges immediately. A skilled rug repairer can save a hand-knotted rug for decades; left alone, the unraveling gets worse fast.

The Things You Should Never Do (To Any Rug)

  • Never use a steam cleaner on wool or jute. Heat shrinks fibres and warps the rug.
  • Never use bleach or ammonia. Both strip dye and damage natural fibres.
  • Never put a rug in direct sun for long periods. Sunlight fades dyes — especially red, blue, and indigo.
  • Never store a damp rug rolled up. Mildew sets in within 48 hours and is impossible to fully remove.
  • Never use a rotating beater bar vacuum on hand-knotted or fine wool rugs. Use suction-only mode.

Routine that takes 5 minutes a week

  1. Vacuum (beater bar off) — 3 minutes
  2. Quick scan for spots; blot any new spills — 1 minute
  3. Lift one corner to vacuum underneath — 1 minute

That's it. Five minutes a week is the difference between a rug that looks great in 30 years and one that looks tired in 5.

Need a replacement or repair?

If a rug is past saving, we can make a replacement to your exact size and pattern — tell us your dimensions and our design team will send a mockup and quote in 24 hours.

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